Over on the Chevrolet web site the new Chevy Volt has been rolled out, the hope of an ailing industrial giant, the Prius killer, the Hail Mary Pass, the last chance to get it right - call it however you see it. When GM closed its eyes and swung for that home run they did what any self preserving Fortune 500 company would do. They put their product in front of a modern house to make it look good.
Because we all know that the cool folks, the smart folks, the folks we want to be like, the folks that GM wants us to copy and buy a Volt, all live in a cool modern house.
But not the housing industry apparently. You remember the housing industry, don't you? I may disparage GM, but GM did not drag the rest of the world economy into the dirt with their own self indulgent out-dated relationship with their own dinosaur, the SUV. However the housing industry did manage to crash the world economy by encouraging us to flip ever bigger McMansions. Where is the Housing Industries Volt? Hmmmm? Where is its smart, green, efficient, and modern product to turn around its fortunes?