In Nissan's new commercial for their Maxima sedan, the happy couple expecting a baby live in, what else - the modern house. Because, what other kind of house would this hip, yet successful young couple live in? A colonial? Nope. A giant McMansion? Uh uh.
Nothing but the modern house will do when Nissan wants you to understand that their product is owned by cool people. And a sure fire way to make yourself cool is to own their product too. So when Nissan sets out to make sure the owners of their car in the commercial look cool, well they have to be sure to put them in the perfect modern house. Not too big, not too fancy, but 100% modern. The message comes through loud and clear to us. How about the housing industry? Hello? Anybody home?
