t-mobile seduces us again with the modern house

T-Mobile has been unleashing a new series of commercials since they have brought back their former spokeswoman Catherine Zeta-Jones. In the latest of this series of commercials we see Jones in the kitchen of a beautiful modern home.

So what gives. Seems that T-Mobile bailed out of the traditional settings shown in the earlier spots in this campaign. In the earlier spots the traditional home owners were portrayed as sort of foolish and awkward in the presence of the T-Mobile spokeswomen. In this ad the owners are away, but their son is home and keeps his cool long enough to put his best moves on Jones, to no avail. Well at least we know the residents of the cool modern house are much smoother operators than those flustery traditional home owners. Yup, we want to be like them, and sure Catherine, what other mobile service would somebody as cool as us use.

Extra points for anybody who can ID that house. Cool stair. Nice handrail. Miesian column made of steel angles. Concrete slab floor. Plenty of visual clues if you've seen it before. Let us know in the comments.

t-mobile: no commitment, except to the modern house

T-Mobile has been running a series of commercials, all set in modern homes. This one highlights their short contracts.

Lets get the gist. We want people watching our ads to think our customers are cool, and smart. We want the viewer to want to be like them? How do we make them feel that way - well first we put the customer in the ad in a cool modern house. Wow, the viewer says - I want to be cool like they are. The viewer can do one of two things. They can run out and buy a modern house (good luck, sheesh), or they can run out and buy a T-Mobile phone. Gotcha.

the cable guy strikes out at verizon's modern house

This is a shorter version of the add that's been on our watch list for a few weeks. Verizon has been using this series of ads showing the down and out cable guy as he is continuously scooped by the FIOS guy for new installations.

So what does this say about the modern house? Well its simple really. Verizon wants the customer who has ditched cable and switched to FIOS to look smart, hip, and with it - in the know about the best tv service. Whats a better way to give them a smart hip vibe than to put them in a modern house. Verizon knows - the modern house is cool, and it will make their FIOS service look cool. So, if Verizon can figure this out, why can't america's home builders?

state farm's customers live in the modern house

State Farm Insurance is running a tv ad that shows a little girl asking her dad if she can borrow the car. Turns out she is a teenager, and her father is just seeing her as a little girl - cute, but their house is most definitely modern. I'm still searching for a copy of the ad hosted somewhere that I can post. Let me know if you come across it.

Found it, enjoy:

So obviously hip smart parents that would have such great insurance would have a modern house, don't you think so? It looks like a great mid-century house. I wonder if its a real house or just a set - if anybody knows please tell all!