Just as all the other auto manufacturers, when it comes time to show your product in front of a house, they choose the modern house.
Cadilac has had to come a long way to win back the confidence of auto buyers following the near failure of GM. They needed to show their product in the best light, backed up by a setting that made their cars look like the choice of successful and tasteful owners. So of course they put their product in front of the modern house. Its clearly come to be the only choice for shedding good vibes on your automobile product.
Yet the housing industry seems to be missing this widely understood fact. Every ad agency serving every auto manufacturer knows that the modern house equals desireability. Yet the housing industry fails to offer the modern house as a choice. Hello? Is anybody home?
Here is the video:
