modern house is in t-mobile's fav 5

T-Mobile has really let roll a series of commercials set in modern homes. Check out this one, set in the living room of a mid-century modern house, fit with what looks like a Noguchi table and a Florence Knoll Sofa. What is the message here? Why does T-Mobile always choose a modern house for the setting for their commercials? Could it be that their phone service looks cooler if the T-Mobile customers in their ads live in a modern house? Huh. So T-Mobile knows that the modern house makes their product more desirable. Seems like a lot of businesses realize that. Except maybe the housing industry?