In this new TV spot for Dr. Pepper we see a giant house party going on in a modern house. In fact it would be almost inconceivable to imagine this commercial set in a traditional colonial for instance. The kind of partying, the culture shown would just feel incongruent with a traditional house.
So Dr. Pepper knows it - they understand that the modern house makes the scene cool. They know that their product gains image, gains desirability, by placing it in the modern house. Never said, but so widely understood. So where is the smart builder developer who is going to hitch their wagon to that image, that desire? America is already sold, and they don't even know it.
Thanks to Preston at Jetson Green for locating this great example.