But why did Nikon choose a modern house for the setting instead of say a McMansion? Well a McMansion would not actually shed any desirability on your product, would it?
State Farm Insurance is running a tv ad that shows a little girl asking her dad if she can borrow the car. Turns out she is a teenager, and her father is just seeing her as a little girl - cute, but their house is most definitely modern. I'm still searching for a copy of the ad hosted somewhere that I can post. Let me know if you come across it.
Found it, enjoy:
So obviously hip smart parents that would have such great insurance would have a modern house, don't you think so? It looks like a great mid-century house. I wonder if its a real house or just a set - if anybody knows please tell all!