nikon banks on the modern house image

In this Nikon ad with Ashton Kutcher, they have used the modern house as the setting. Of course if you were an impossibly hip bird-brain you would have a cool modern house - I know I would.
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But why did Nikon choose a modern house for the setting instead of say a McMansion? Well a McMansion would not actually shed any desirability on your product, would it?

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