lexus says the modern house is natural

In this new tv spot for the Lexus RX suv the modern house makes an appearance.


The incredbile thing is the theme of this new ad is "Act Naturally". Through a number of examples Lexus shows us how the operation of the technology in the RX is familiar, the same as using the mouse for your computer, pushing the button for the elevator, and even turning on the lights in your house. Yet the "Natural" example for a house is this very nice looking Modern House.

Amazing. So why the Modern House? Why not a traditional house, as we are sure that most Lexus buyers have? Its simple really. Its because Lexus knows as well as we do that the Modern House makes their product look better. It makes its technology seem more advanced, it makes its style seem better designed, it makes their product more desirable. Yet home builders in America have not caught on that the Modern House will do the same for their product. How come they don't seem to understand what the rest of us seem to know for sure?

No comments:

Post a Comment