Yep, you read that right. McDonalds. As in hamburgers in a cardboard box McDonalds. They are embarking on a program to literally modernize their image with a new corporate design aesthetic that is unabashedly modern.
So when McDonalds decides to reinvent themselves they don't turn to Colonial architecture, its not pseudo Tuscan, or euro Tudor. Its Modern. Modern Modern Modern. Because McDonalds knows that this will elevate the perception of their product and in return the entire brand. Yet home builders across the USA are prepping next years collection of Toomanypeaks, and Phoneyshmoney styles served up McMansion style. Come on home builders - time to get a clue!
Learn more about the McDonalds redesign in this article at FastCompany.