Cadillac brings the car, douche-bag brings the modern house.

In probably the most extreme example of the genre here we have Cadillac's entry into the Cool People Rock Modern House cannon. Its not enough for them however to just show their shiny car in the driveway of a beautiful modern house, no they have to have the supposed owner expound on why we Americans are so full of ourselves, and work harder than the rest of the world, and have our materialism as payback. Well, whatever, Mr. Tightpants is not making a convincing case here.

But one thing is for sure, the douche-bag is not camping out in a colonial, and he's not nesting in a McMansiony chateau. No, he has a full blown balls out killer modern house. Because Cadillac knows, when you want to make somebody look cool and successful, nothing better to park your product in front of than the modern house.

I'll take the house, throw in the car if you like, but next time spare us the pretentious lout.


  1. Great blog, not sure how I haven't stumbled upon it before.
    I first time I saw the ad I was almost laughing to tears, I think it is excellent. It is so in your face, exaggerated, unapologetic, stereotypical and knuckle dragging. I am French and have been leaving in the US for 20 years and I didn't feel offended. I saw two sides in the humor, for a French person the ad is also making fun of Americans, pretty smart.
    In the end I thought they wanted to overdo it to make us laugh and endear us to the brand while continuing to push their core message: "we are not the old Cadillac for old people, we are modern and fun". In regard to design Cadillac's styling is resolutely modern and out there so I don't feel so bad when they associate themselves with modern houses.
    I will join you though on the modern house path, I would love more modern and efficient houses to be built!

  2. thanks for the kind words - I've been too busy with other matters to give this blog the attention its due, but I still am passionate about shedding light on this phenomenon.