This is a shorter version of the add that's been on our watch list for a few weeks. Verizon has been using this series of ads showing the down and out cable guy as he is continuously scooped by the FIOS guy for new installations.
So what does this say about the modern house? Well its simple really. Verizon wants the customer who has ditched cable and switched to FIOS to look smart, hip, and with it - in the know about the best tv service. Whats a better way to give them a smart hip vibe than to put them in a modern house. Verizon knows - the modern house is cool, and it will make their FIOS service look cool. So, if Verizon can figure this out, why can't america's home builders?
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