T-Mobile has been running a series of commercials, all set in modern homes. This one highlights their short contracts.
Lets get the gist. We want people watching our ads to think our customers are cool, and smart. We want the viewer to want to be like them? How do we make them feel that way - well first we put the customer in the ad in a cool modern house. Wow, the viewer says - I want to be cool like they are. The viewer can do one of two things. They can run out and buy a modern house (good luck, sheesh), or they can run out and buy a T-Mobile phone. Gotcha.